Ever notice how Christopher Nolan’s movies (Interstellar, Inception, The Prestige) feel like an anxiety attack? Well, maybe that’s overstating things a bit. But. Apple A-Z: Everything you need to know about Apple Apple by numbers. I mean, letters. An alphabetical tour of all things Apple.

Apple A- Z - Everything You Need To Know About Apple. Apple We’ll start with Apple, for obvious if un- alphabetical reasons.

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Why name a computer company after a fruit? Was it a tactic to be at the start of all lists of computer manufacturers in the same way that business telephone directories start with swathes of names such as of AAA1. Taxis? Apparently not, and anyway Acorn jumped in ahead of it. One story has it that Apple co- founder Steve Jobs used to pick apples while at a commune and chose this rather loose connection as inspiration (source: ‘The Little Kingdom’ by Michael Moritz).

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Another story is that Fab Four fan Jobs nicked the name from the Beatles’ label Apple Records – a decision that would later involve it in endlessly boring legal wrangles when Jobs and co released i. Tunes and so forth. Other names thrown in the ring for the two Steves’ fresh new computer company included the mouse- swallowingly bad Executek and Matrix Electronics. Source: ‘Apple Confidential 2. Owen Linzmayer)Woz has said that "to a marketer Apple was an odd name. It came from the days when you picked an interesting, fun name for a company.

You do that when you're on a hobby basis. The ad agency kept telling us the name had to be changed.

We had to have a name that suggested technology, number crunching, calculations, databases. We took the attitude that Apple is a good name. Our computer would be friendly- everything an apple represents, healthy, personal, in the home. We had to hold our ground on that one."Whatever the story Apple was a great name for the new startup, and the antithesis of the old guard of Hewlett- Packard, Fairchild, etc. As Michael Malone writes in his Apple history ‘Infinite Loop’ the Apple name was “smart, funny, anti- establishment, unforgettable, friendly but hip.” It wasn’t just a name “it was the culmination of the Age of Aquarius”. Adobe Once a great ally of Apple and partner pioneer in desktop publishing’s marriage of Post.

Script and Apple’s Mac and Laser. Writer Adobe fell from grace when the once- faithful design software partner apparently abandoned Apple at its lowest moment.

Adobe jilted the Mac from key program upgrades (most notably with its Premiere video- editing software), forcing Apple to create its own alternatives (Final Cut, which it bought from Macromedia before Adobe bought that company itself - it's incestuous industry, isn't it, which means perceived slights and public proclamations often lead to nasty little tit- for- tat battles such as this one). Steve Jobs saw this as a revolting betrayal from the company that Apple once owned a 1. He then wreaked his revenge by denying Adobe’s Flash access to Apple's new wonderproducts the i. Phone and i. Pad.

ADBThe 1. 0kbps Apple Desktop Bus was Apple’s main connector for decades. The company needed a simple, inexpensive connection system. Co- founder Steve Wozniak needed something to do, so he went away for a month and came back with ADB. First seen on the Apple IIGS in 1. Bondi Blue i. Mac, which moved to Intel’s USB 1. Older Apple users will remember that the one problem with ADB was that you weren’t supposed to unplug your mouse or keyboard while the Mac was powered on, although most of us risked frying the keyboard every now and again. Life’s too short, and all that.

Air. Port Except for maybe banging an inter- cap in its names, Apple loves nothing more than a smart but dull pun – and so picked Air. Port as the title for its Wi- Fi products in 1. Confusingly the first Air. Port Base Station actually resembled a UFO. It has to be admitted, however, that it's catchier than the more formal IEEE 8. Aluminum (Or aluminium as we outside of the US jauntily like to call it) “We're turning to aluminum and glass” Steve Jobs announced in 2.

Apple has something of a crush on aluminum – making most of its hardware products out of the silvery white member of the boron group of chemical elements, and even simulating the stuff indiscriminately with its brushed metal software and across its website. Apple even named some of its products after the lightweight and durable metal. There’s plenty of it, too – aluminium is the most abundant metal in the Earth’s crust, and the third most abundant element after oxygen and silicon. It makes up about 8 percent by weight of the Earth's solid surface, and about the same on the average active Mac’s screen. Amelio When you think of Apple leaders you probably recall the visionary legend that is Steve Jobs or his cuddly ewok- like co- founder Woz. But for over a dozen dark years Steve was absent from the company he founded and lesser men stood in his place.

At its lowest point Apple’s board of directors appointed the cost- cutting CEO of National Semiconductor Gil Amelio as the company’s new boss in order to return Apple to profitability. Receiving $1. 00,0. Watch New Bobby Yeah Online.

Apple business wasn’t the best start in Amelio’s austerity measures – nor was his $1m salary or nice little $5m loan he procured from the ailing giant. But Amelio did cut costs, slashing the Apple workforce by a third. In scrapping the next- generation Copland operating system Amelio did his best work bringing back Steve Jobs via Apple’s acquisition of his Ne. XT OS in 1. 99. 6 – which turned out to be the business world's most successful takeover but also the most expensive career suicide. Jobs wasted little time turfing out the garrulous Amelio (who he had slamed as a "bozo") and taking back his company – and for that we should be eternally grateful. More: The Rise and Fall of Gil Amelio at Apple.

AOL Long before Time Warner and the Internet boom Apple replaced its unwanted Apple. Link online service with a joint venture with a company called Quantum, then rebranded America Online. As part of the deal it acquired 2m shares of AOL stock at a cost of $1. Apple sold the shares in 1. If it had waited till 1.

AOL’s stock peaked those same shares would have been worth … wait for it … $2. Source: ‘Apple Confidential 2. Linzmayer)App Exactly like an "application" but cuter sounding and much easier to squeeze puns from.

Some people probably think Apple invented them, too. There was also once talk of "applets", but thankfully this never really caught on. Apple II Following on from the primitive Apple I Apple produced what was to become one of the most successful personal computers ever. The Apple II, the real brainchild of Woz, was the product that launched the company, and made the majority of Apple’s revenue throughout the 1. Macintosh. Apple IIIHow do you follow the world’s most popular computer? With an abject failure, of course. What do you name the successor to the Apple II.

Well, the Apple III, of course. Tellingly there has never been an Apple IV. Launched in 1. 98. Apple III was the first Apple product that allowed the user to choose a screen font, but wasn’t helped when Apple had to recall the first 1. Its reputation never recovered. According to Steve Wozniak the Apple III "had 1. Steve Jobs’ demands that it had no fan or air vents.

Apple Café Before the Apple Store came (or rather didn’t come) the Apple Café – a 1. Apple T- shirts and software. The food was to have been eclectic and nutritious but the idea expired when the licensee grew too worried about Apple’s failing health. Apple Music. Apple has always had a deep link with music – even cheekily naming itself after the Beatles record label (maybe; consults lawyers…). In January 2. 01. Apple launched i.

Tunes, which ended up revolutionising the music industry, which was still churning out 7. Tunes itself was looking dated compared to Swedish music streaming service Spotify, so Apple splashed out $3 billion on headphone manufacturer Beats, which also had its own music- streaming service called Beats Music. Apple turned this into Apple Music, and promises maybe not to revolutionise music again but certainly kick Spotify into touch. Apple Store Not yet selling Apple coffees the luxuriously appointed Apple Store looked like an act from the last days of Rome when first shown off by Steve Jobs in 2.