When Singer Reimagines The Watch It's As Rad As The Car. Co- branding fine goods like watches, jackets, and luggage is a worn out tactic of many car companies, eager to make a buck off the fan who wants more than a company’s four- wheeled products in their garage. Often the product you buy is some white- labeled offering from another company. The quality may be present, but it’s not a real joint effort in developing a new product—nor is it something that’s really worth your money.
I have a real love- hate thing going on with Bugatti. Vintage Bugattis are some of the most stunning …Read more But as I found out firsthand recently, Singer Vehicle Designs doesn’t mess around when it comes to quality or delivering an experience that’s worth every penny. Hand- woven dashboards.
Wide hips and wider tires. Explosive exhaust notes.
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Rebuilt flat- six engines …Read more Singer’s famous now for crafting epic restorations of Porsche 9. What you may not know is that they have a new project, focused on their take on the chronograph. While I was in California recently, I had a chance to visit with designer Marco Borraccino and Singer founder Rob Dickinson about this new collaboration. Marco Borraccino has an extensive background in designing fine products, and first fell in love with watches when he caught a glimpse of the sport- classic watches of the 1.
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Back then, Tag Heuer and Zenith were names you saw on the sides of great race cars of that era. With work experience at Proctor & Gamble and Panerai, he started his own watch design consultancy in 2. Marco is also the owner of a fine Porsche 9.
C2. S, and appreciates air- cooled Porsches, so he’s one of us. Following how Dickinson and Singer created a reborn vision of the already great Porsche 9. Dickinson about this new concept he was working on with watches. Borraccino emailed Dickinson, with no real hope of getting a reply, and told Rob how he loves the work he’s doing with Singer Vehicle Designs and that he’d love to come together on a watch designed for Singer. With the press you’ve all seen of Singer over the years, he assumed the email would be buried in Rob’s inbox. Instead, Dickinson got back to him within half an hour, excited to learn more. In this case, there was an immediate connection between Borraccino and Dickinson, as they both loved Porsches, sport- classic chronos of the ’6.
To do this new watch, they both agreed it had to be different and brilliant to be successful. This new concept featured a large dial, five central hands, a bezel with the illusion of movement, and centered with one scale.
If you’re into watches, you’ll know this is no easy task in an automatic chronograph. Creating a new movement would prove to be the biggest challenge, and when you’re a small producer of watches, it is difficult to get a quality movement maker to give you something unique. Borraccino went to several different movement makers, telling them all he had this new concept of a central movement for a watch for a car company.
Many scoffed at this idea, told him it was impossible, and also had no interest in crafting a new movement for such a small production run car company. Ultimately, Marco reached out to Jean- Marc Wiederrecht with Agenhor. Agenhor is well- known in the watch world for crafting watch movement that combines the old world trade of watch making with contemporary technology. Instantly Jean- Marc clicked, as he was producing a new movement which was nearly seven years in development.
The serendipity was abundant, as Borraccino told Wiederrecht about his new project with Dickinson and Singer, and he was ready to bring his new design to life. All that was missing was this movement. Over the next three years, this team would tirelessly work to perfect a piece they could be proud of. Singer calls this watch “Track 1" as a tribute to Dickinson’s former career as the frontman of 1. Catherine Wheel, and an emphasis that this is just the beginning of their dive into watches and more than just cars. With orange hands you may recognize from the look of earlier Porsche 9. The watch measures up to 6.
Sixty is also the number of hours this automatic movement offers in reserve power, allowing five days without needing to be rewound. The center three dials are the stopwatch hours, minutes, and seconds indications.
You’ll also notice that the time of day is indicated by the outside rings, which move accordingly, rather than with typical central hands. With 4. 47 parts and 6. The 4. 3mm titanium case is perfectly sized, and feels much lighter on my wrist than anticipated. The strap is made from calf black leather on the outside, a green khaki alligator lining, contains brushed titanium rivets, and has a continues the grade 5 brushed titanium trend with its pin buckle. Much like their revamped 9.
Singer focuses on the details with this watch, and it is obvious when you take a closer look. No, it’s not cheap. Did you expect it to be? At $4. 0,0. 00 apiece, Singer expressed that they have lined up several clients to buy the first 5. I’m probably not one of them. But I do dig what’s going on here, and I feel like it’s a good example of how to do branded stuff right, and not in the bad and stupid way it’s normally done. I expected no less from the company that created the best car I’ve ever driven.
Iran Has Pivoted to Video. The classic US stereotype of attempted Iranian ideological indoctrination via chants of “Death to America” and such has been old hat for quite some time. As noted by the New York Times on Saturday, in the past few years Iranian pro- government propaganda efforts have increasingly taken the form of rap videos glorifying the country’s military, spread on sites like local You. Tube equivalent Apparat and apps like Telegram. The Times rounded up some of the most high- profile attempts to appeal to the nation’s youth by pairing Iranian rappers with sweeping shots of military personnel and CGI- infused battle scenes, some of which are pretty over- the- top. They’re fascinating to watch, especially at a time when the current presidential administration has gone full hawk on Iran. They’re also more than a little uncomfortable, both because they show an oppressive government’s approach to a digitized era of propaganda and, if we’re being honest, they do kind of resemble pro- military media produced in places like the US.
One video highlighted by the paper features Amir Tataloo, a musician with a “hard- partying, gangster- style reputation,” who extolled “our absolute right / to have an armed Persian gulf” while singing alongside naval personnel on the frigate Damavand. The Simpsons fans may notice a strong “Yvan Eht Nioj” vibe.)Another video from last year, titled “We Will Resist,” cost $2. US fighter jets bombing a mosque by a sunny beach, flanked by newly constructed oil refineries. A battalion of Iranian youth carrying flags retaliate by charging towards the water, conjuring up a gigantic tidal wave which sinks the US Navy’s Fifth Fleet. Another released in 2. Seraj Cyberspace Organization, which is affiliated with the Iranian Revolutionary Guards’ Basij volunteer militia, shows Iranian- backed fighters in Syria taking the fight to ISIS insurgents flying the terror group’s infamous black flag.
The video features Hamid Zamani, who the Times noted was the mastermind behind the anti- imperialist song “USA.”“By Zaynab, we are the defenders of Damascus!” the singer croons as a sniper takes out an ISIS fighter in slow- motion. Husayn’s sister calls us to the Golden Shrine / How can the flames of death possibly set it ablaze?”Another Iranian propaganda effort highlighted by the Times was the 9. Watch Free Boundin`. CGI action film Battle of the Persian Gulf II, which stars an animated version of Quds Force commander Gen.
Qassem Suleimani annihilating US troops and naval forces.“The Americans threaten us, we want to say, ‘If you attack us, if you dare to do so, a rain of hot melted lead will be poured on you,” co- creator Farhad Azimi told the paper. The American aircraft carriers, vessels and warships will be sunk and converted into beautiful aquariums in the bed of the Persian Gulf.”So yeah, all this is unsettling. But again, lest Americans get too high on their horses about this, the US military- industrial complex, its marketing partners and Hollywood filmmakers have basically been doing higher- budget versions of the same thing for decades.
One of the more obvious examples is the NFL, where flashy flyovers with high- tech military jets, troops marching with flags and even camouflage jersey sales have been a fixture for years, and the military has pumped tens of millions of dollars into patriotic displays at sports games. Others include the close relationship between the military and the video game industry, or its tight collaboration with the movie industry. Indications are strong President Donald Trump’s administration is seeking ways to back out of the US- Iran nuclear deal, per CNBC, which would set the stage for tensions to escalate rapidly—though with stakes a good bit realer than CGI tsunamis and bullet time. [New York Times].